Tag: copy
Setting Body Text for Comfortable Reading
Probably the most important magazine page element is the body text or body copy as some refer to it. Magazine readers do not notice properly set body text. They notice nice images, powerful headlines, but they do not notice body text. And this is a good thing. Properly adjusted body text should be unnoticeable and it […]
Tracking the Text
Tracking is adjusting the overall spacing of a group of letters, words or even whole paragraphs and blocks of text. Along with kerning, tracking is the most used feature when adjusting body text. Although tracking is also widely used in headlines and other textual elements, especially if the text element is bigger in size. Tracking, […]
Preparation for the Design Process
Design process can start when you gather all editorial materials because if you do not have everything set in place you will not be able to create best possible layouts. It is annoying when you start to work and you have to go back to the beginning of the process because new materials that have […]
Meet the Editorial Team
In this article I am going to introduce to you the editorial team. I will explain who is who and what are they responsible for. I will also talk about how you, the art director, should work with them and how to deal with everyday problems that you will be having when working with such […]
Elements of a Magazine Page
Each magazine page consists of several crucial elements. The image below is your guide and I will explain each of those elements in brief. Since these elements are important, you should have a deeper understanding of how to work with them. In the next articles, I will go through each of them and explain them […]
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