Typography
Setting Body Text for Comfortable Reading
Probably the most important magazine page element is the body text or body copy as some refer to it. Magazine readers do not notice properly set body text. They notice nice images, powerful headlines, but they do not notice body text. And this is a good thing. Properly adjusted body text should be unnoticeable and it […]
Text Hyphenation
Hyphenation is a process of dividing the words at the end of the line of the text. It is symbolized by hyphen mark which is dividing the words by syllables. It is often adjusted together with justification settings and good setup of both settings should result in good flow and easily readable body text. This […]
Tracking the Text
Tracking is adjusting the overall spacing of a group of letters, words or even whole paragraphs and blocks of text. Along with kerning, tracking is the most used feature when adjusting body text. Although tracking is also widely used in headlines and other textual elements, especially if the text element is bigger in size. Tracking, […]
Columns pt. 2: Line Lengths and Column Width
This is the second post about columns. In the first one we talked about columns and how can you arrange them and how to position content inside them. This post will talk about the width of the column, line length and optimal character count inside them. Line length is basically the number of characters you […]
Drop Caps and Initial Letters
Drop caps and initials are an effective way of grabbing readers attention because they add personality and visual strength to the page. Though, there is a slight difference between them. Drop caps drop below the baseline and initials sit on the baseline but are much bigger than the body text. Both, naturally signify […]
How to Kern Type?
When working with type there are several things you must take care of. One such thing is kerning. By definition kerning is adjusting the spacing between two characters. It is commonly confused with tracking which is adjusting spacing between more than two characters. We will write about tracking in one of our next articles. […]
Typographic Widows and Orphans
The problem that occurs in so many publications that I have seen, has nothing to do with the design, but is a problem of laziness and inconsistency. We call this problem “widows” and “orphans”. What are “widows” and “orphans”? Those are the words or just short lines of text consisting of few words at […]
Choosing the Right Typeface
In today’s computerized world designers have sea of fonts to choose for their design. Although choices are huge you should stick only to few fonts when designing your publication. “Less is more” is especially true in font selection. Less is more It is far moss useful to concentrate on few font families. One of […]
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