Tag: typography

Text Hyphenation

Text Hyphenation

| December 9, 2013 | 7 Comments

Hyphenation is a process of dividing the words at the end of the line of the text. It is symbolized by hyphen mark which is dividing the words by syllables. It is often adjusted together with justification settings and good setup of both settings should result in good flow and easily readable body text.  This […]

Continue Reading

Pull-quotes

Pull-quotes

| August 5, 2013 | 3 Comments

One of the page elements that brings visual power to the page is the pull-quote. Pull-quote is a display element which is used to attract the reader and to break up long blocks of text. The effect of pull-quotes depend on their attractiveness, both visual and textual. Regarding the text, pull-quotes have to be interesting, […]

Continue Reading

Drop Caps and Initial Letters

Drop Caps and Initial Letters

| June 26, 2013 | 5 Comments

Drop caps and initials are an effective way of grabbing readers attention because they add personality and visual strength to the page. Though, there is a slight difference between them. Drop caps drop below the baseline and initials sit on the baseline but are much bigger than the body text.     Both, naturally signify […]

Continue Reading

How to Kern Type?

How to Kern Type?

| April 27, 2013 | 2 Comments

When working with type there are several things you must take care of. One such thing is kerning. By definition kerning is adjusting the spacing between two characters. It is commonly confused with tracking which is adjusting spacing between more than two characters. We will write about tracking in one of our next articles.   […]

Continue Reading

Typographic Widows and Orphans

Typographic Widows and Orphans

| March 26, 2013 | 10 Comments

The problem that occurs in so many publications that I have seen, has nothing to do with the design, but is a problem of laziness and inconsistency. We call this problem “widows” and “orphans”.    What are “widows” and “orphans”? Those are the words or just short lines of text consisting of few words at […]

Continue Reading