Tag: copy

Setting Body Text for Comfortable Reading

Setting Body Text for Comfortable Reading

| March 5, 2014 | 23 Comments

Probably the most important magazine┬ápage element is the body text or body copy as some refer to it. Magazine readers do not notice properly set body text. They notice nice images, powerful headlines, but they do not notice body text. And this is a good thing. Properly adjusted body text should be unnoticeable and it […]

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Tracking the Text

Tracking the Text

| September 9, 2013 | 1 Comment

Tracking is adjusting the overall spacing of a group of letters, words or even whole paragraphs and blocks of text. Along with kerning, tracking is the most used feature when adjusting body text. Although tracking is also widely used in headlines and other textual elements, especially if the text element is bigger in size. Tracking, […]

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Preparation for the Design Process

Preparation for the Design Process

| March 26, 2013 | 1 Comment

Design process can start when you gather all editorial materials because if you do not have everything set in place you will not be able to create best possible layouts. It is annoying when you start to work and you have to go back to the beginning of the process because new materials that have […]

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Meet the Editorial Team

Meet the Editorial Team

| March 26, 2013 | 13 Comments

In this article I am going to introduce to you the editorial team. I will explain who is who and what are they responsible for. I will also talk about how you, the art director, should work with them and how to deal with everyday problems that you will be having when working with such […]

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