Some time ago I stumbled upon FreeStyle magazine while browsing the internet. I think this is one of the most original magazines I have ever seen. It is not because of the topic they write about, it is because of the way how the topic is implemented into the production of the magazine, and I have never seen anything similar before.
FreeStyle magazine is round in shape and fits inside a frisbee. The flying disc – a piece of plastic – appeals to all design minded people who appreciate an object that is so simple and yet can fly. A true design classic that is passed around from hand to hand and is the source of inspiration for this magazine.
FreeStyle magazine brings people together who share a freestyle attitude to their work and life. It’s all about communication. It’s about creativity. It’s about play. It’s Art, Design, Photography, Fashion, Architecture, Music, Lifestyle, Frisbee and much more.
Both, the magazine and the frisbee are sold together as one designer item. Each issue is released with a professional Wham- o-Frisbee that is designed by a famous designer such as Eley Kishimoto, Paul Smith or Matthew Williamson.
The unique round format is very appealing but also most challenging and requires outstanding craftsmanship. Selected photographers, artists and designers alike have to think outside the box, be ready to push boundaries and explore the unknown.
FreeStyle magazine team as well as our impressive roster of contributors drawn from a pool of talent collected over years of work within the worlds of fashion, art and design all share the same sense of enthusiasm and experimentation. They create compelling and fresh content that will delight and inform and makes us stand out in a time when print media is seeing a demise. Print is not dead – we need to rethink it!
Calling itself “bookzine” FSM 4 rightly claims and defends its place on any shelf or coffee table among other books rather than in the easily flick-through magazine pile.
I wish them many more issues and you can check some spreads from the latest, 4th issue, below.
FreeStyle Magazine team: