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Applying Correct Color Profiles in Photoshop

Applying Correct Color Profiles in Photoshop

| April 1, 2015 | 1 Comment

Many times inexperienced designers and publishers wonder why their images do not look in print like they look on the screen. Well, they will almost never look the way they look on screen. Many factors can influence the final print output. From different screens which are not calibrated to photographs that are not professionally retouched […]

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InDesign Export to PDF Settings Explained

InDesign Export to PDF Settings Explained

| April 7, 2014 | 11 Comments

Magazine and print designers must be versatile in many areas. Design and typography is a must, image color correction is a good bonus, but to be able to work on your own, which means creating print materials from beginning to an end, you have to know lots of stuff about prepress process. Creating error free […]

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Create and Manage Content More Efficiently

Create and Manage Content More Efficiently

| February 11, 2014 | 0 Comments

Today, in a fast paced world of publishing, where you have to distribute your content to multiple channels, good organization and bullet proof workflow is essential. There are numerous tools out there that can help you and one of those is publishing planners and digital flatplans. One such solution is PagePlanner. Bad organization can affect […]

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Overprinting Black

Overprinting Black

| January 15, 2014 | 1 Comment

Overprint is a common mistake that happens a lot in print production. It is easy to avoid it but it is even easier to miss it. This is why you should carefully assign correct attributes to the objects and colors used in your design. Especially to the black colored objects and text. Overprinting is a […]

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Structure of the Magazine

Structure of the Magazine

| October 14, 2013 | 2 Comments

Just like each page has its own structure so does the magazine. Todays magazines follow the same structure and although there are magazines that do not follow this approach we can say that this is a default one. In the future posts we will cover some of the pages presented in this article in more […]

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Preflight Options Explained

Preflight Options Explained

| August 21, 2013 | 2 Comments

Sending mistake free files to the printing house is a sign of a professionalism. Today there is a tool that can help you in this matter. It is a preflight option. It can help you to save time and ┬áto avoid the mistakes that can sometimes be devastating for your publication. Back in the day […]

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Photo Retouching Instructions

Photo Retouching Instructions

| May 9, 2013 | 0 Comments

  In this article I will talk about working with photo retouchers. In some cases you will have someone in your team that’s a Photoshop expert but most cases you will outsource this kind of jobs. If you are working in beauty and fashion magazine you will spend much time working on model images which […]

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Magazine Flatplan

Magazine Flatplan

| April 9, 2013 | 0 Comments

Flatplan is a vital part in any publication production. It gives you control over the publication production process and is very important for an art director to have insight into how various stories are laid out and how will they be arranged in the publication. Each member of the staff should have its own copy […]

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Working and Communicating with Photographers

Working and Communicating with Photographers

| March 26, 2013 | 0 Comments

In my career as an art director I have worked with many photographers, and like in any business┬ásome were really great ones and some were really bad ones. When I was much younger and inexperienced I did not know how to impose my artistic vision onto them and that led me into much trouble later. […]

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Meet the Editorial Team

Meet the Editorial Team

| March 26, 2013 | 10 Comments

In this article I am going to introduce to you the editorial team. I will explain who is who and what are they responsible for. I will also talk about how you, the art director, should work with them and how to deal with everyday problems that you will be having when working with such […]

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