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55 Best Tips for a Successful Magazine Cover

55 Best Tips for a Successful Magazine Cover

| February 18, 2014 | 8 Comments

After we introduced you to the world of magazine covers, this post will give you some general tips about cover design and headline writing. Of course you will have to be the judge if these concepts will work for your audience and we would like to point out that these are the concepts for magazines […]

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Introduction to Magazine Cover Pages

Introduction to Magazine Cover Pages

| January 31, 2014 | 3 Comments

Magazine cover page serves several purposes. It sells the brand, it has to be visually appealing and different from the other cover pages on the newsstand to attract the new readers. On the other hand each new cover must be different from the previous issue but still familiar and recognizable to regular readers. It has […]

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Intro, Deck, Standfirst or Kicker

Intro, Deck, Standfirst or Kicker

| January 8, 2014 | 2 Comments

The element of a page that we will talk about today has many names. Some refer to it as deck, other as kicker, standfirst or intro. So many names for one single element which plays a big role in providing information and grabbing readers attention.  In this article we will call this element intro. Intro […]

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When and How to Redesign a Magazine

When and How to Redesign a Magazine

| October 7, 2013 | 0 Comments

Today in modern magazine publishing, magazines are being redesigned every few years. I think we can call this 2013, a year of redesigns because so many famous magazines had opted for the change in the design (Inc., Men’s Health, MS Living, Lookbook, AdAge, Texas Monthly, Self, Stern… to name a few). Even legendary New Yorker […]

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What to Do With Picture Captions?

What to Do With Picture Captions?

| September 30, 2013 | 0 Comments

Next in the series where we talk about page elements are picture captions. Believe it or not people really do read picture captions. Even more than intros or pull quotes. Pictures draw attention of the reader and picture captions describe the nature of the picture and this is why they should be treated with care.  […]

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Pull-quotes

Pull-quotes

| August 5, 2013 | 3 Comments

One of the page elements that brings visual power to the page is the pull-quote. Pull-quote is a display element which is used to attract the reader and to break up long blocks of text. The effect of pull-quotes depend on their attractiveness, both visual and textual. Regarding the text, pull-quotes have to be interesting, […]

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Setting up, Types and Description of Page Margins

Setting up, Types and Description of Page Margins

| May 16, 2013 | 9 Comments

Margins are very important part of any publication design. To set up a type and leading sizes you have to set up columns, and to set up the columns you have to start with proper margins. Margins contribute to the effect of the overall design and the white space surrounding them creates a sense of […]

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Magazine Spreads – Good and Bad Practices

Magazine Spreads – Good and Bad Practices

| May 4, 2013 | 6 Comments

Magazine spread is two pages that are next to each other. Each spread works as one unit. It is not two pages separated but two pages that work together to create one unit. When designing magazines it is vital to look at these two pages as one single element even if those pages are going […]

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Magazine Columns – Backbone of Every Good Layout

Magazine Columns – Backbone of Every Good Layout

| April 20, 2013 | 4 Comments

Columns are essential tools to standardize your layout. They will help you in getting order and structure of your magazine, but do resist to imprison your thinking into standard format because rigidity dulls the creativity. To avoid that trap you can play with column width and shapes. You should treat each story as a separate […]

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