This is the first time that we present magazine that is no longer running. Unfortunately Blueprint magazine lasted only for 8 issues. Although it lived a short life it is still remembered and sadly missed.
Blueprint was a bimonthly publication by Martha Stewart Living Omnimedia. The first issue was released in 2006 and its targeted audience were women aged 25-40 and it was a move by the company to become competitive among younger readership. Unfortunately it was closed at the beginning of the 2008.
I stumbled upon Blueprint by seeing its spreads on SPD.org. I was instantly drawn into it. In my opinion this is one of the best designed magazines of the first decade of the 21st century.
What I loved about this mag was its use of typography. Although it used few stylistically similar fonts everything worked really well. Besides typography I loved little details that were used in the design. Among others I liked section headings on some pages which contained page number, enlarged and moved to the top of the page.
Whole magazine was great and overall design was kind of retro looking. It had that aura of 50’s. At least I got it that way.
Photography was also great and every photo that was done in the studio by the team was done with great attention to details. It seems they had a lot of fun producing this magazine.
This video shows the process of their last cover photo shoot.
The person responsible for the design was Debra Bishop, today doing her magic at More magazine.
Today Blueprint lives on the web where you can see lots of examples of its remarkable design, but I was lucky enough to find all 8 issues on Ebay and all in mint condition. Go and find yourself a few copies, you won’t be disappointed.
Editor in Chief: Tom Prince
Design Director: Debra Bishop