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Design
What to Do With Picture Captions?
Next in the series where we talk about page elements are picture captions. Believe it or not people really do read picture captions. Even more than intros or pull quotes. Pictures draw attention of the reader and picture captions describe the nature of the picture and this is why they should be treated with care. […]
Pull-quotes
One of the page elements that brings visual power to the page is the pull-quote. Pull-quote is a display element which is used to attract the reader and to break up long blocks of text. The effect of pull-quotes depend on their attractiveness, both visual and textual. Regarding the text, pull-quotes have to be interesting, […]
Typography
Tracking the Text
Tracking is adjusting the overall spacing of a group of letters, words or even whole paragraphs and blocks of text. Along with kerning, tracking is the most used feature when adjusting body text. Although tracking is also widely used in headlines and other textual elements, especially if the text element is bigger in size. Tracking, […]
Columns pt. 2: Line Lengths and Column Width
This is the second post about columns. In the first one we talked about columns and how can you arrange them and how to position content inside them. This post will talk about the width of the column, line length and optimal character count inside them. Line length is basically the number of characters you […]
Production
Preflight Options Explained
Sending mistake free files to the printing house is a sign of a professionalism. Today there is a tool that can help you in this matter. It is a preflight option. It can help you to save time and to avoid the mistakes that can sometimes be devastating for your publication. Back in the day […]
Photo Retouching Instructions
In this article I will talk about working with photo retouchers. In some cases you will have someone in your team that’s a Photoshop expert but most cases you will outsource this kind of jobs. If you are working in beauty and fashion magazine you will spend much time working on model images which […]
Tutorials
Background Removal from Packshot Photography
Today we have prepared one treat for you, that will save you lots of time. We are giving you away one handy Photoshop tutorial and action that is aimed at extracting packshot images from their backgrounds. Back in the day when I started working in magazine publishing Photoshop was in its early years. The first version […]
Text Justification
In this tutorial we will discuss how to adjust settings for justified type. Tweaking word, letter and glyph spacing is a must if you want to improve the appearance and readability of your text. First let’s go to the preferences setup of your document and make an adjustment which will help us to see […]
Story
Twen – The Most Influential Magazine of All Times?
Is the Twen magazine the most influential magazine of all times? This question might sound pretentious but it is not far from the truth. Why was this magazine so influential? It was the groundbreaking design ideas, innovative usage of photography and full use of the advanced printing methods that made Twen a leader in magazine […]
Vintage and Modern Cover Art Forms
In order to enjoy the artwork, we visit exhibitions and concerts, we go to theaters and museums, we read, we travel to the far corners of the world to enjoy art, but everyday we have a chance to hold in our hands certain artworks, and we don’t even realize it. Of course, these art forms […]
Other Recent Posts
Drop Caps and Initial Letters
Drop caps and initials are an effective way of grabbing readers attention because they add personality and visual strength to the page. Though, there is a slight difference between them. Drop caps drop below the baseline and initials sit on the baseline but are much bigger than the body text. Both, naturally signify […]
Magazine Masthead Creation
Magazines and newspapers are basically consumer goods, and, like any consumer goods they are brands and, like any other brand they got to have a logo. A magazine masthead. Masthead’s role is to be recognizable. In the sea of magazines on the newsstands you want your logo to pop up. To be instantly recognizable. This […]
Tip No. 4 – Always Visible Master Page Elements
Many times I got a question how to make master page elements, like page numbers or running heads, always visible! The answer is, use layers. For example if you place an image on the page that is covering the page numbers, and you don’t want that, you will have to manually detach page numbers and […]
Setting up, Types and Description of Page Margins
Margins are very important part of any publication design. To set up a type and leading sizes you have to set up columns, and to set up the columns you have to start with proper margins. Margins contribute to the effect of the overall design and the white space surrounding them creates a sense of […]
Magazine Spreads – Good and Bad Practices
Magazine spread is two pages that are next to each other. Each spread works as one unit. It is not two pages separated but two pages that work together to create one unit. When designing magazines it is vital to look at these two pages as one single element even if those pages are going […]
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