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Design
Intro, Deck, Standfirst or Kicker
The element of a page that we will talk about today has many names. Some refer to it as deck, other as kicker, standfirst or intro. So many names for one single element which plays a big role in providing information and grabbing readers attention. In this article we will call this element intro. Intro […]
When and How to Redesign a Magazine
Today in modern magazine publishing, magazines are being redesigned every few years. I think we can call this 2013, a year of redesigns because so many famous magazines had opted for the change in the design (Inc., Men’s Health, MS Living, Lookbook, AdAge, Texas Monthly, Self, Stern… to name a few). Even legendary New Yorker […]
Typography
Text Hyphenation
Hyphenation is a process of dividing the words at the end of the line of the text. It is symbolized by hyphen mark which is dividing the words by syllables. It is often adjusted together with justification settings and good setup of both settings should result in good flow and easily readable body text. This […]
Tracking the Text
Tracking is adjusting the overall spacing of a group of letters, words or even whole paragraphs and blocks of text. Along with kerning, tracking is the most used feature when adjusting body text. Although tracking is also widely used in headlines and other textual elements, especially if the text element is bigger in size. Tracking, […]
Production
Overprinting Black
Overprint is a common mistake that happens a lot in print production. It is easy to avoid it but it is even easier to miss it. This is why you should carefully assign correct attributes to the objects and colors used in your design. Especially to the black colored objects and text. Overprinting is a […]
Structure of the Magazine
Just like each page has its own structure so does the magazine. Todays magazines follow the same structure and although there are magazines that do not follow this approach we can say that this is a default one. In the future posts we will cover some of the pages presented in this article in more […]
Digital Publishing
Adobe Digital Publishing Suite Workflow
When starting out with Adobe DPS you may be confused how it all works and what additional tools are needed to produce your digital publication. In this post we will try to resolve this confusion and describe the tools needed to produce digital publications. To create digital publications you will be using InDesign, since version […]
Digital Publishing Checklist
I am sure many of you wonder how to approach the still new and confusing world of digital publishing! It is so easy to get lost in all those numbers, aspect ratios, resolutions, orientations, devices. In this article we will try to make your life easier and to describe some of the things that you […]
Tutorials
Background Removal from Packshot Photography
Today we have prepared one treat for you, that will save you lots of time. We are giving you away one handy Photoshop tutorial and action that is aimed at extracting packshot images from their backgrounds. Back in the day when I started working in magazine publishing Photoshop was in its early years. The first version […]
Text Justification
In this tutorial we will discuss how to adjust settings for justified type. Tweaking word, letter and glyph spacing is a must if you want to improve the appearance and readability of your text. First let’s go to the preferences setup of your document and make an adjustment which will help us to see […]
Story
Magazine Covers from 2013 That We Liked the Most
Since this is a time of competitions and best of lists, we thought we should contribute in our own way. We do not think that these are necessarily the best magazine covers of 2013 since there have been so many great covers created this year, but this list is a selection of covers that inspired […]
Esquire Covers by George Lois
In the 1960′s Esquire magazine produced some of the most memorable covers that are inspiring designers all around the world even today. This is not such a surprise since they were designed by one of the legends of graphic design, George Lois. He designed 92 covers in total in the period from 1962 to 1972, […]
Other Recent Posts
Introduction to Digital Publishing
Digital publishing is the future of magazine publishing. At least we all hope that it is! Tablet devices, although only a few years in circulation, have spread around the globe and have become new toys that we all love to fiddle with. Almost simultaneously with the arrival of the first tablet, the iPad, magazine publishers […]
What to Do With Picture Captions?
Next in the series where we talk about page elements are picture captions. Believe it or not people really do read picture captions. Even more than intros or pull quotes. Pictures draw attention of the reader and picture captions describe the nature of the picture and this is why they should be treated with care. […]
Preflight Options Explained
Sending mistake free files to the printing house is a sign of a professionalism. Today there is a tool that can help you in this matter. It is a preflight option. It can help you to save time and to avoid the mistakes that can sometimes be devastating for your publication. Back in the day […]
Pull-quotes
One of the page elements that brings visual power to the page is the pull-quote. Pull-quote is a display element which is used to attract the reader and to break up long blocks of text. The effect of pull-quotes depend on their attractiveness, both visual and textual. Regarding the text, pull-quotes have to be interesting, […]
Columns pt. 2: Line Lengths and Column Width
This is the second post about columns. In the first one we talked about columns and how can you arrange them and how to position content inside them. This post will talk about the width of the column, line length and optimal character count inside them. Line length is basically the number of characters you […]
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